Tuesday, May 2, 2023

Will Marketers Be Replaced By Machines? Tips for Teaching AI and ChatGPT in Marketing

Artificial Intelligence Applications and the use of ChatGPT have taken the marketing world by storm, and somewhat unawares. recently attended a session with where we learned about using AI in Marketing. One example was how AI can help with blog posts and podcasts.  This type of information shows that marketers will probably be more productive with AI but not be replaced entirely. The suggested process was as follows:

  • Record the Podcast in Zoom
  • Use a transcription tool to put in captions and fix the transcript (although I think for those of us who have the corporate Zoom account Zoom can do much of this).
  • Edit in Descript
  • Create images in Canva
  • Summarize in Writer
  • Craft social shares in ChatGPT (i.e., write Tweets)
  • Create Close Captioning in YouTube

"Artificial Intelligence & AI & Machine Learning" by mikemacmarketing is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.
"Artificial Intelligence & AI & Machine Learning" by mikemacmarketing is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.

Here's a list of tools mentioned in that session as a way to get started learning about AI use in marketing. I have not had time to look everything up and see which ones are free or not and would appreciate any feedback in that regard and about which tools are best for classroom use. I am concerned that many of these tools are gated and we won't be able to use in the classroom. Thanks to those in the weekly Coffee Talk network for this information. 

AI App Directories:

https://theresanaiforthat.com/
https://www.futurepedia.io/

Infographics from Text:
https://thoth.art/

Images and Video Creation:
https://app.runwayml.com/video-tools/teams/kentjlewis/ai-toolsImage and Video Editing:
https://www.descript.com/
https://www.opus.pro/

Audio/Video Speech Recognition/Transcription:
https://openai.com/research/whisper
https://chrome.google.com/webstore/detail/eightify-ai-youtube-summa/cdcpabkolgalpgeingbdcebojebfelgb

Audio Optimization:
https://krisp.ai/

Platform Upgrades:
https://www.bing.com/create
https://www.grammarly.com/
https://www.hootsuite.com/en-sg/newsroom/press-releases/hootsuite-introduces-hootbot-a-fully-automated-social-ai

Enterprise AI Platforms:
https://www.persado.com/
https://writer.com/
https://hook.co/