I hope you are well and doing more than surviving during this time. Many of our students have taken this opportunity to flesh out their skills and get certifications Here’s a quick list of things to do over the Summer to keep
engaged with digital marketing. Many of
us work remotely over the Summer anyway, but this summer there are a lot of
virtual options to stay connected. Apologies if you just want to chill given the current situation but some ideas are listed here below.
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| Take the time this Summer to upgrade your digital marketing skills. |
1) Many Professional Conferences are FREE!
Yesterday I listened to the The Digital Analytics Association (DAA) first-ever
Virtual Symposium which was free this year.
Many of the presentations were on demand and focused on storytelling, AI
and how to create a data-driven organization. Academic membership is quite
reasonable and there are a lot of webinars and communities to join.
The Search Engine Journal ESummit is June 2 and free this year also.
I am sure there are many other examples of free conferences and Symposia. Shoot me an email at dblatz@stedwards.edu so I can update the list through the Summer.
2) Professional Organizations Want Engagement.
For example, The American Markeing Asosciation (AMA) is also providing webinars for the education space. A recent webinar on using Facebook blueprints
in the classroom is available on demand and the link is provided in this post. Many of us are already members of the American Marketing Association which has been offering half-priced memberships and has a number of special interest groups available.
3) Many Digital Marketing Certifications Are Available.
In addition, here are several must-have free certifications you can obtain over the Summer from a previous blog post. There are also some paid certifications listed in that post. I hope you find it helpful.
Don't forget also that many local groups are running virtual support groups,
marketing mornings, support sessions. I am on a weekly CMO call and also participate in a sharing session with our local AMA chapter once a month. Wit a bit of digging, you can find the ones that are best for you.
Our Facebook Group, Digital Marketing Academics is always open to new members who teach digital marketing. We will continue to share ideas over the Summer and have another Meetup to share ideas in July. Ask to join the group to stay in touch while working at home during the Summer. Have a great break.
